I Have My Keywords, Now What?

What a Search Engine actually does for us is help us sort through oodles of data in minimal time. It’s like a giant filing cabinet that has millions of file clerks searching for the information we requested.

How does it do it? By referencing what is written in articles and by the placement of what is written. Though we don’t know specifically all of the ways that each Search Engine sorts through the thousands of articles that are presented daily, there are certain things that have shown to matter:

• Titles
• Subtitles
• Headings
• Categories
• Tags
• Tagging within graphics
• What is in the opening paragraph
• What is in the final paragraph
• Who links to your page (is it a site with similar or corresponding info)
• How many people link to your page
• How many hits you typically get to your articles

Adding the keywords that you list as tags to any and all of the above areas makes a difference!

Search Engines don’t just read the words you used as tags. Search Engines look for “relevant tags”. That means that if you are using a tag of “golf for beginners” but the statement of “golf for beginners” is not actually written into your article, the Search Engines overlook that tag as irrelevant.

Putting even more emphasis on words within your articles that are also in your tags is also helpful. This would be doing something to the text itself like underlining, bold, italics, using quotations, using words that are in your links, changing the font color, etc. Certain Search Engines consider this as extra weight on those words and give extra value to your article writing when those tags are entered by someone in their search, thus pushing you further up list in the results of a search.

Can you see the game unfolding here? It becomes not only about writing your article, but also about including your researched words specifically in those articles in designated areas that brings more recognition to your article or niche in the Search Engines.

**Here is a quick tip. If you enter words into a Search Engine, the Engine typically looks for all of those words within the articles of specific sites or articles. To get a more precise result, use Quotation Marks around the words that you want to stay in a chosen order and it will only give you reference to those words in articles which have those words listed right together in that exact order. An example would be to use the name of this blog. If I go to the Google Search Engine today and type in the words without quotations…healing light studio…and press enter, I get a return of 2,340,000 results of pages which use those 3 words somewhere in their pages (of which I’m thrilled to report I am #1 there right now). If I go to the same Google Search Engine today and type in the same words with quotations… “healing light studio” I get only 3,440 results or pages (of which today I hold the entire front page)! This is because only 3,440 articles have used the words healing light studio all in that specific order. As you can see, using this one tip can save you a ton of time when you are looking for exact results.